Strategic Price management

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The Ministry of Education and Science of the Russian Federation

Plekhanov Russian University of Economics

Chair of Foreign Languages№. 1

ПРОЕКТ

"Relationship between strategic management and leadership"

Performed by

Bekhoev Shamil

Management Department

Group нет. 1420

Moscow 2015

Contents

Введение

Chapter 1.

1.1 The link between strategic management and leadership

1.2 The impact of management and leadership styles on strategic decisions in "Ч&М"

Summary

Глава 2

2.1 The impact that selected theories of management and leadership have on organisational strategy

2.2 Creating a leadership strategy that supports организационной direction

Summary

Глава 3

3.1 Соответствующие methods to review current leadership требований

3.2 Plan for the development of future situations требует лидерства

Summary

К такому выводу

Glossary

References

Введение

Strategic management as a term and concept is not new. The term was first used in the 1970s, and it meant that a staff of strategic planners more or less thought up strategic programs and then tried to sell them to decision makers. In the 1990s, the view of strategic planning and strategic management is much different. Goodstein, Нолан, and Pfeiffer's definition of strategic planning takes us away from the notion that strategic planning is a staff job and направлены us more on a process that requires the senior leaders of an organization to set its strategic direction. It is defined as the process by which the направляющий members of an organization envision its future and develop the procedures necessary and operations to achieve that future (Goodstein, Нолан, and Pfeiffer, 1992)

It consists of the analysis, decisions, and actions an organization undertakes in order to create and sustain конкурентных преимуществ. This definition захватывает two main elements that go to the heart of the field of strategic management. First, the strategic management of an organization влечет за собой three ongoing процессов: анализ, decisions, and actions. That is, стратегического управления is вопросе with the analysis of strategic goals (видение, миссия, and strategic objectives) along with the analysis of the internal and external environment of the organization. Далее, leaders must make strategic decisions. These decisions, broadly speaking, address two basic questions: What industries мы должны конкурировать? How should we compete in those industries? These questions also often involve an organization's domestic as well as its international operations. And last are the actions that must be taken. Decisions are of little use of course, unless they are действовали на. Предприятий must take the necessary actions, чтобы реализовать свои стратегии. This requires leaders to allocate the necessary resources and to design the organization to bring the intended strategies to reality. As we will see in the next section, this is an ongoing, evolving process that requires a great deal of interaction among these three processes. Second, the essence of strategic management is the study of why some предприятий outperform others. Таким образом, managers need to определить, как firm is to compete so that it can obtain advantages that are sustainable over a lengthy period of time. That means focusing on two принципиально questions: How should we compete in order to create конкурентных преимуществ in the marketplace? For example, managers need to determine if the firm should position itself as the low-cost producer, or develop products and services that are unique which will enable the firm to charge premium prices-or some combination of both. Стратегическое лидерство: Стратегическое лидерство "обращается to a manager's potential to express a strategic vision for the organization, or a part of the organization, and to мотивированного and persuade others to acquire that vision". It's a leader's point of view, for making a strategy so that all the aims and objectives of the organization can meet and it helps in achieving success for the organization