Analysis of the personnel management system of Apple

Joni Ive had almost complete independence, as Steve completely trusted him. Since the departure of Steve Jobs, Quince's powers have expanded: he became the chief designer, who was responsible for both the appearance of the devices and the design of the software. At the moment, Jonathan Ive is the key figure of the company.Angela Arends - Vice President Retail. Apple retail chains play an important role in the company's success. The main feature of these stores is the presence of consultants in blue T-shirts, which can tell everything about Apple products, and then select the device you need. Tim Cook tried to hire people who are associated with the creation of luxurious things. So, Apple managed to lure Angela from the company Burberry.Eddie Q - Vice President of Internet Resources, iTunes, App Store, iCloud, Apple Pay, iBooks Store, Siri, Maps, etc. Eddie joined the company in 1989. After 10 years, he created the online store Apple. Later, together with the team developed iTunes, and in 2008 appeared AppStore. The Apple Music phenomenon is Mr. Kew’s most recent achievement.Craig Federighi is senior vice president of software development for the Mac. First, Craig worked at NeXT, then went to Apple, but for a long time he did not stay in the company and settled in Ariba. After 10 years, Federighi returned to Apple, here he was engaged in the development of the entire line of OS X, which later retrained in macOS.Luka Maestri - Chief Financial Officer. Maestri came to the post in the fall of 2014. Before him, the position was held by Peter Oppenheimer, who prepared his successor well for work. It was known in advance that the position would be held by Luca Maestri, who had worked with finances for 25 years in various large corporations.Dan Riccio is senior vice president of hardware design. Dan has been involved in the development of hardware for the iPad, Mac, iPhone and iPod. He also played a key role in the design of the iPad.Philip Schiller - Senior Vice President of Marketing. He works at Apple for the 18th year since Steve returned to the company (April 1997). Schiller is doing a great job at Apple, promoting the "apple" news. His task is to get people interested in buying Apple technology.Bruce Sewell is Apple's General Counsel. He took the post in 2009. Since taking office, Apple has placed great hopes on him. Until 2009, he worked at Intel, where he held the same position for 14 years.Jeff Williams - Senior Vice President, Operations. His position is not strongly advertised, but his role in the company is incredibly significant. His task is to control the production of devices, as well as their timely delivery to different countries. Williams does his job well. Before him, this position was held by the current head of Apple, Tim Cook.All these people are directly connected with Tim Cook. Thanks to this system of organization, Apple employees do not forget about the philosophy and ideology of the company. Absolutely every employee can turn to his supervisor for advice. As we see, the combination of knowledge, skills and interaction leads to success. It is important to know your business to the smallest details in order to organize an effective and unique management. When deciding on the organization of management, the manager must proceed from what he has, since a special, careful and thoughtful approach to the problem leads, in most cases, to positive results. Steve Jobs was famous for his character trait - to bring everything to the mind, working through every detail. In his opinion, any thing is made up of the smallest details. If they are brought to perfection, then the product will be perfect.ConclusionIn its regulatory documents, Apple described many subtleties in the behavior of the store's employees right down to words that can and cannot be spoken in a conversation with a customer.It is curious that the psychological qualities of an employee of the Apple Store are considered paramount, and technical education is considered in the second place. Apple has relied on the emotional state of a person and the communication between employees and a customer. After all, a happy buyer is the one who bought what he wants. Before you get a blue shirt from an Apple Store employee, you will have to complete a 14-day course of study and training. You will learn how to use diagnostic services, component isolation, as well as sincerely sympathize with people. The main part of the course - "Work of a Genius" and "Character of a Genius" - will teach you to think like a real employee of the Apple Store and answer the buyer's questions according to a predetermined plan. You will have to memorize such words and phrases as “I understand you,” “respect,” “recommend,” “sympathize,” and learn to communicate with a customer so that when he leaves you, he will be pleased with his visit to the Apple Store, or take it with him. New MacBook or iPhone. The term "empathy" (translated from English. - "sympathy") is found in the manual for Apple Store employees on every page. It is understood that, together with the customer, the seller must go all the way through the purchase process.One of the sections of the manual for employees of Apple Store and Genius Bar is devoted to the peculiarities of non-verbal communication with the client. The page is divided into two columns, in which good and bad gestures are written, by which one can recognize the identity of the client and take note of himself. For example, if a person scratches his nose, then he is hiding something, and if he smiles, then this is a sign of his openness in communication. Denying anything is the deadly sin of a Genius Bar employee. The customer is always right, even if he is wrong. It should not be corrected, but simply give your point of view. For example, telling a customer that he is wrong in the Apple Store is taken from the words "it turns out" (in the translation from English. "It turns out"). This gives the client a false sense that he remained true to his principles, and in fact he was just very subtly corrected.Both Western and Russian managers are accustomed to operating on a price / quality indicator whenever it comes to which product to give preference to, whether it's about purchasing equipment or a consulting project. But today, further development of this indicator is required - price / (quality + reliability + convenience). The absolute majority of IBM PC users, having worked a little bit on Apple, say that they like Apple much more precisely because of reliability and ease of use.References:Armstrong, M. and Taylor, S., 2014. Armstrong’s handbook of human resource management practice. Kogan Page Publishers.Bau, C.V.S., Switcheasy Limited, 2013. Combination of protective casing and stand for portable handheld electronic device. U.S. Patent D678,260.Grant, R.M., 2016. Contemporary strategy analysis: Text and cases edition. John Wiley & Sons.Jackson, S.E., Schuler, R.S. and Jiang, K., 2014. An aspirational framework for strategic human resource management. Academy of Management Annals, 8(1), pp.1-56.Jarvis, D.W., Mittleman, A.D., Xu, M. and Tam, C.Y.J., Apple Inc., 2014. Portable electronic device. U.S. Patent 8,731,618.Rees, G. and Smith, P. eds., 2017. 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