An image of a moral businessman

It must be done in a correct and a polite way. Also, such appeals should lead to innovations in product and in service and work for a raising a quality of business. Huge part of creating an image of a businessmen is interacting with mass-media, government. While building PR strategy for his business, businessman should remember that the most successful and ethically right plan is not to lie and hide inconvenient facts but advocating and honestly tell your part of the story. It may seem painful and uncomfortable at first, especially when you have to tell the bad news but in a longer perspective it may have a positive impact on your image and trust to your person. When you give an explanation to your acting people at least can understand you and they will trust you more in future.Also, this can be told about hiding inconvenient facts from customers because they must have an opportunity to make their chose based on full and faithful information. There should be said about intellectual property. It is very important question especially for those who are involved in creating new ideas and information. The person or organization that created it has an exclusive right to use it. Symbol or brand is also an intellectual property. There is a problem that in a different country there are different laws regulating intellectual property and its usage. Some countries simply don’t have it, and in condition of globalization this problem becomes hard to deal with. The World Intellectual Property Organization (WIPO) is an intergovernmental organization withheadquarters in Geneva, Switzerland and part of the United Nations. Businessmen with a proper ethic image should respect ones intellectual property and use it with by a rules offer by WIPO.Acting unethically can lead to some unpleasant consequences for business. Most people who are thrown into a blatantly unethical situation (or company)will back away immediately. But when you make small unethical moves, especially if they start out being infrequent and “justifiable” to meet an unexpectedcrisis, you gradually accustom yourself — and those around you — to lowerethical standards without even noticing it. This phenomenon may help explainwhy unethical behavior is always eventually found out: When small lapses are seen as justifiable, or even necessary, larger offenses don’t seem like sucha big deal, either. Over time, such a pattern is almost guaranteed to lead tomajor issues like recalls, accounting fraud, theft, collusion, or other scandalsthat can bring down a company in weeks or even days. It can lead to a lost of customers, suppliers. It also influence productivity inside a company. More than that bad reputation of businessman or a company will prevent new talented employers to come for an interview to your company. That will immediately lead company first to a stagnation and crisis and later to a bankrupt. That is why the question of a moral image is a question of a huge importance for every businessman.