разработка проекта совершенствования корпоративной культуры в менеджменте на примере Unilever

Corporate events - one of the most effective mechanisms are not material incentives for staff. The importance of proper organization of the holidays is often underestimated by the management of the company. Meanwhile, corporate events planning should be part of the overall strategy of the organization.One of the types of activities that enhance the corporate culture of the organization is the celebration of the birth of the company[3]. Company's birthday - a special holiday, which symbolizes stability, durability and reliability of its provisions. Each new birthday of the company - a new stage of its activity, new achievements, new clients, new successes.On this day every employee, whether manager, middle manager or have recently come to work novice - intern, feel a sense of ownership to the common cause. And this sense of belonging is a strong incentive to good coordinated work of the team and achieve new heights.The main objectives of the celebration of the birth of the organization are as follows: the creation of a common spirit and a close-knit team of professionals; strengthening of personnel, search and identify talented employees; prevent leak frames and neutralization conflict in a group; instilling a sense of corporate employees’ pride for the firm; implementation of the "safety valve" function when identified emerging issues or crisis during informal communication; increasing the quality and quantity of the staff through the creation and use of additional material not opportunities to reward employees. A favourable image of the company starts with the opinion of her own staff. The main purpose of the celebration of the birth of acceptance before - create a basis for informal communication. This action, which gathers together the company's employees and helps them to realize that there is much in common between them. Studies show that the percentage of employee satisfaction increases significantly after corporate events.On the birthday of the company, there are such a memorable event for the company and its employees as rewarding the most efficient employees, as well as a general summary of the company. The results of the Company involve what has made the company by means of its employees in the past year, and called for planning purposes in the company for the near future. Such actions - this is a serious internal communications tools in a company that affect the communication of the company and employees.The most important purpose of corporate celebrations is to convey to all staff of the company values ​​and culture, which acts in a particular corporation, in accordance, corporate standards.Thus, the regular additional training, retraining employees and conduct team building activities can make a very significant item of expenditure. By this it is necessary before a decision on corporate training, think about how to protect investments and reduce future costs.Just to improve the corporate culture and increase the loyalty of Unilever workers should:form a personnel policy based on the strategy of corporate reorganization, depending on the desired values ​​of the corporate culture and loyalty to particular indicators;to create a comprehensive selection process, hiring and adaptation of human resources. For a new employee is recommended to make a work plan for the period of probation and assign a mentor for him;ensure the transparency of the remuneration system and the distribution of bonuses, which will increase the level of staff loyalty, as well as reduce the risk of threats to the corporate culture;develop a system for the formation of personnel reserve. The adoption of fair decisions on the appointment to higher positions is an additional non-financial motivation of employees and increase their loyalty to the corporation;minimize the risk of threats to the corporate culture and conflict in the team in case of dismissal of the employee;conduct team training and outreach activities in order to improve the social and psychological climate in the team;create an internal e-mail, through which every employee can send your comments, recommendations, requests the head of the corporation.The main principle to be followed should be: "If something can be measured, then it can be improved." According to this, sending employees for training, or during informal activities necessary to develop the control system. Competent analysis of learning outcomes will help increase the effectiveness of programs and thus save a lot of money. A time and cost assessment activities will be insignificant compared to the cost themselves program for improving corporate culture.ConclusionCorporate culture - a set of principles, beliefs, norms and values, supports and endorses the majority of the company's employees serving samples of their business conduct. Corporate culture plays a significant role in the activities of any company, since it permeates all aspects of personnel policy (the processes of selection and adaptation, professional development, business evaluation and motivation, etc.), and also affects the style of doing business, the nature of external and internal communications.Under the cultural code of the enterprise to understand the real and the ideal culture profile created based on the totality of the dominant corporate values ​​and characterized by a certain type of corporate culture. The cultural code of the enterprise is determined by such factors as the business strategy of the enterprise life cycle, the size of the company, its history, the prevailing style of management, and so on. D. For the development of the ideal of cultural enterprise code responsible senior management. For various reasons, the real cultural code may be different from the ideal (preferred). In such a situation, there is need to adjust the corporate culture.The cultural code of the enterprise can more accurately formulate corporate competencies that you can use:at the stage of recruitment in determining the criteria for appropriate procedures and decision-making on matters of employment;at the stage of the business personnel evaluation in determining the optimal criteria;when building a comprehensive system of personnel training aimed at its development, including certain corporate competencies of employees;the formation of staffing reserve, as corporate level of competence is one of the criteria for selecting the reserve;the formation of the company's image as an employer, as the dominant corporate values ​​are used in advertisements, press releases, company articles, etc.The basis for the formation of a corporate code prevailing corporate values ​​are, in fact, answer the question "what is good and what is bad" in relation to the activities of a particular company. 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