Platform Business Models

The latter include, for example, a subscription - for a monthly fee, the user can open his store and receive a certain number of ads, depending on the tariff.Alibaba (B2B) - Alibaba does not charge for posting goods. Instead, she receives a significant portion of her advertising revenue from her many sites.According to the latest Alibaba declaration in the USA, 8.5 million active sellers and 279 million active buyers use 14.5 billion orders annually. It's not hard to see why advertisers find Alibaba sites so attractive.While the company simply unites customers and sellers, taking only a small commission, it does not need a huge infrastructure to ensure the operation of the system.b. What alternative monetization strategies are possible for the platform?Airbnb (B2C) - advertising and promotion of real estate rental advertisements.Avito (B2C) - advertising of manufacturers of goods.Alibaba (B2B) - advertising of manufacturers of goods. 4. Platform Competition a. Name the most powerful competitor to this platform.and. What is the strongest competitor of this platform?Airbnb (B2C) - booking.com.Avito (B2C) - tiu.ru.Alibaba (B2B) - ebay.b. What can this platform do to prevent competitors from entering their market?Airbnb (B2C) - reducing the cost of services, increasing the capabilities of the platform.Avito (B2C) - reducing the cost of services, increasing opportunities for sellers and buyers.Alibaba (B2B) - reducing the cost of services, increasing opportunities for sellers and buyers.2. Platform Value Creation and Capture Value creationAirbnb (B2C) - increasing platform capabilities, increasing the efficiency of the search system.Avito (B2C) - reducing the cost of services, increasing opportunities for sellers and buyers.Alibaba (B2B) - reducing the cost of services, increasing opportunities for sellers and buyers.Value captureAirbnb (B2C) - Enhanced Navigation Ease.Avito (B2C) - implementation of intelligent search.Alibaba (B2B) - The introduction of intelligent search.List of referencesGassman O., Frankenberger K., Schick M. (2016). Business models. 55 best templates. M.: Alpina. [Gassmann O., Frankenberger K., Csik M. (2018). Business models. 55 best patterns. Moscow: Agria. (In Russian).]Ioffe D., Kusumano M. (2017). The art of strategy. Lessons from Bill Gates, Andy Grove and Steve Jobs. M.: Mann, Ivanov and Ferber. [Yoffie D., Cusumano M. (2017). Strategy rules: Five timeless lessons from Bill Gates, Andry Grove and Steve Jobs. Moscow: Mann, Ivanov i Ferber. (In Russian).]Markova VD (2018). Business models of small innovative companies // Innovations. No. 10. S. 38 - 43. [Markova VD (2018). Business models of small high-tech companies. Innovatsii, No. 10, pp. 38 - 43. (In Russia).]Osterwalder A. (2019). Building business models. M.: Alpina. [Osterwalder A. (2019). Business model generation. Moscow: Alpina. (In Russian).]Parker J., Alsteen M., Chaudari S. (2017). Platform revolution. M.: Mann, Ivanov and Ferber. [Parker G., Alstain M., Choudary S. (2017). Platform revolution. Moscow: Mann, Ivanov i Ferber. (In Russia).]Tapscott D., Williams E. (2019). Wikinomics. How mass collaboration changes everything. SPb.: Best Business Books. [Tapscott D., Williams A. (2019). Wikinomics. 11ose mass collaboration changes everything. St. Petersburg: Best Business Books. (In Russian).]Tapscott A., Tapscott D. (2017). Blockchain technology. M.: Eksmo. [Tapscott A., Tapscott D. (2017). Technology of blockchain. Moscow: Eksmo. (In Russian).]Ferr I., Daer J., Christensen K. (2017). Creating innovation. M.: Eksmo. [Furr N., Dyer J., Christensen C. (2017). Creating innovations. Moscow: Eksmo. (In Russian).]Bughin J., Chui M., Manyika J. (2018). Clouds, big data and smart assets: Ten tech-enabled business trends to watch. McKinsey Quarterly, August, pp. 1 - 14.Gawer A., ​​Cusumano M. (2018). Industry platforms and ecosystem innovation. Journal of Product Innovation Management, Vol. 31, No. 3, pp. 417-433.Muegge S. (2019). Platforms, communities and business ecosystems: Lessons learned about technology entrepreneurship in an interconnected world. Technology Innovation Management Review, Vol. 3, No. 2, pp. 5 - 15.Simon ph. (2019). The age of the platform: How Amazon, Apple, Facebook, and Google have redefined business. New York: Motion Publishing.