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Of course, the cost of work increases significantly, but the number of sales also increases, increasing the average purchase size.This strategy is used in the sale of technologically complex and highly profitable goods, when a long time is required for negotiations, consultations, approval of a purchase decision. Such goods include luxury goods, cars, real estate and others. In this case, the personal contact of the client with the employee of the enterprise is important. The purchasing decision process is sometimes lengthy, but its ROI justifies the cost(Kotler, P., & Keller, K.L., 2019).In order to quickly establish personal contact with a potential buyer, the company resorts to various methods, using a variety of tools and tactical means: submission of brief information in the form of a catalogue, which contains only the "necessary" information; presentation of confidential information;an offer to call, write, invite a specialist; an offer to read reviews about products and the company on the forum; take into account and take into account information about the employees of the enterprise.To lure a client and build personal contact with him, the company first builds a fairly simple site, from several pages with the most necessary information. This is done deliberately in order to encourage the client to seek advice from a representative of the firm. And then the professional's work with the client begins.The essence of the "Repeat Sales" marketing strategy is to convince the customer to make a second purchase of the same product in the same store. The seller cannot endlessly attract more and more new customers, his task is to develop a loyalty program, offer the buyer a unique service, turning him into a regular customer.This strategy is used in cases when(Kotler, P., & Keller, K.L., 2019): additional instructions for the operation of a technically complex product are required, consumables and accessories are required; in order to increase customer loyalty and retain them, the company organizes paid services (subscription, blog hosting), thereby forcing customers to pay for services in the subsequent period; well-known brands, as a rule, focus their attention on re-attracting a client, constantly working with an active part of the clientele, resorting to marketing techniques: periodic reminders, bonuses, discounts, promotions, etc.; the format of information presentation, content and design should be liked by the audience, this will increase the loyalty of site visitors and provide a stable audience for the advertising platform;in the case when consumer goods are bought in the same store, including an online store.Obviously, the goal of all Internet marketing strategies is to increase targeted traffic to the site, conversion of visitors from the site and related pages. Identification of communications that are potentially transferred to the Internet predetermines the organization and planning of Internet marketing. The effectiveness of a marketing strategy is determined not only by the resources of the enterprise, it depends on the communication capabilities and the reach of the target audience. In this case, the main element of the company's Internet marketing is the website. The structure and content of the site are determined and formed according to the goals and objectives set by the company.The effective implementation of Internet marketing strategies in the activities of enterprises allows the client to learn about the products, the system of discounts, bonuses, promotions, etc. Through the Internet, without visiting specialized stores or the enterprise itself, the consumer can use a well-functioning after-sales service mechanism (the ability to deliver goods to any place, repairs, etc.), and, which is not unimportant, purchase products anywhere in the country at any time.The company also receives its preferences, namely: to learn about the attractiveness of the site and, accordingly, the company's products for consumers, by researching its analytics; save on the relatively low cost of Internet advertising; to trade exactly those goods for which the demand on the Internet is high; study competitors and form their own marketing measures to improve the efficiency of economic activities.3. ConclusionsThe purpose of the work was research of marketing as a tool to increase the competitiveness of an enterprise.In accordance with the set goal, the following tasks were solved in the work: The characteristic of the concept of enterprise competitiveness is given;The relationship between competitive advantages and marketing has been investigated;Provides the necessary knowledge of a marketing manager to increase the competitive advantage.In addition, on the basis of the study, it can be concluded that scientific and technological progress, the dynamic development of the economy prompted business to a forward-looking vision of the environment, the choice of effective strategies, which meant the use of the principle of strategic marketing. The formation of an informed and demanding consumer has caused the need to apply a value-based approach in marketing, which consists in giving additional properties to a product at every stage of its life cycle - from creation to operation. 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