Samsung Spirit of Sport Contest

Even though Samsung did hold the campaign, it turned out to be less successful than expected, considering the fact that Samsung at that time was not the biggest company of its kind and had huge competitors on the market such as Ericsson, Motorola. However, gaining attention by covering personal stories about impact of mentors and how important they are for young people aiming high was an effective tool. Personal stories always attract society and are of a great interest so as everyone can relate to them and be inspired. Such headlines let people unite and forge connections on a deeper level and influence society through touching values lying deep withing every person.The most successful Olympics campaign held by Samsung Electronics was in 2016 on Rio Olympics. In 2015 SE held a “Launching People” campaign with virtual reality (VR) technology, which should have helped people to overcome their fears by facing them in a virtual reality world. After launching of their VR program Samsung was the most trustworthy Olympic sponsor brand among the UK consumers with a total of 53% votes among 634 respondents (J. Pyo et al., 2017). In conclusion, PR campaigns play detrimental role in life of every company and have an impact on its success on the market especially in the niche with numerous competitors. What’s more, the Olympic Games represent a great way to make yourself a promotion and draw attention to your products because the Olympics are of international interest.ReferencesHoang, V.T., Al-Tawfiq, J.A. & Gautret, P. (2020) The Tokyo Olympic Games and the Risk of COVID-19. Curr Trop Med Rep 7, 126–132. https://doi.org/10.1007/s40475-020-00217-yPyo J., Lee M. (2017) Samsung Electronics’ brand strategy: Experience in Mobile Industry// National Chengchi University. – P. 80.JulesBoykoff&ChristopherGaffney(2020)TheTokyo2020GamesandtheEndofOlympicHistory,CapitalismNatureSocialism,31:2,1-19,doi:10.1080/10455752.2020.17380534McCombs, M. (2005). A Look at Agenda-setting: past, present and future. Journalism Studies, 6(4), 543–557. doi:10.1080/14616700500250438 Moon, H.-C., and Donghun L. (2004)"The Competitiveness of Multinational Firms: A Case Study of Samsung Electronics and Sony." Journal of International and Area Studies 11, no. 1: 1-21. Accessed July 11, 2021. http://www.jstor.org/stable/43107084.Shervani, Z., Khan, I. and Qazi, U. (2020) SARS-Cov-2 Delayed Tokyo 2020 Olympics: Very Recent Advances in COVID-19 Detection, Treatment, and Vaccine Development Useful Conducting the Games in 2021. Advances in Infectious Diseases, 10, 56-66. doi: 10.4236/aid.2020.103007.Turk J., Scanlan L. (2004) The Evolution of Public Relations: Case Studies from Countries in Transition Second Edition // Institute for Public Relations Research and Education. –P. 195.Wisner F. (2012) Edelman and the Rise of Public Relations // Eight Communications. – P. 127.